Wakefield-based marketing agency

Marketing Agency in Wakefield focused on leads, not vanity metrics.

Wakefield Digital helps organisations in Wakefield and across Yorkshire turn search, social and paid traffic into predictable enquiries and sales. Less noise, fewer dashboards – more of the right people getting in touch.

  • Clear month-by-month plans instead of a long list of disconnected tactics.
  • Reporting that explains what happened, why it happened and what we'll do next.
  • A calm, senior partner who understands budgets, capacity and the realities of running a business.
Services

Joined-up marketing that fits how your organisation actually works.

Most teams don't need "everything". They need a sensible combination of search, paid and content that respects their sales process and internal capacity. That's what we design and run.

Search Engine Optimisation (SEO)

Structured SEO that helps the right people in Wakefield, Leeds, Hull and beyond find you when they search – without turning your site into a keyword-stuffed mess.

  • Local SEO for service areas, branches and franchises
  • On-page clean-up, schema and content planning
  • Technical audits with a prioritised, realistic to-do list

PPC & Google Ads

Sensible, commercial paid search campaigns where every pound has a job to do. No guessing, no vanity impressions, just a clear link between spend and pipeline.

  • Search, Performance Max and remarketing structures
  • Call tracking and enquiry attribution that sales actually trust
  • Regular tuning based on data, not hunches

Paid Social & Funnels

Campaigns on Meta, TikTok and LinkedIn that sound like you, not a generic template. Built around offers people in your market genuinely care about.

  • Audience research and offer development
  • Awareness, lead-gen and nurture flows that match your sales cycle
  • Creative testing that looks at message as well as design

Content & Email

Useful content and email that answers actual questions from prospects and existing customers, rather than filling an arbitrary content calendar.

  • Content plans shaped around your sales conversations
  • Welcome, nurture and reactivation email flows
  • A tone of voice that feels natural for your team

Web & Landing Pages

Fast, focused pages that make it obvious who you are, what you offer and what someone should do next – without fighting your existing brand or CMS.

  • Lead-gen landing pages and microsites
  • UX tweaks to the pages that matter most
  • Form, call and chat tracking wired in properly

Analytics, Tracking & CRO

Clean, reliable data so that when something changes – good or bad – you can see it quickly and decide how to respond.

  • GA4 and tag manager set-up or rescue projects
  • Goal and event tracking that maps to your funnel
  • Conversion ideas tested one sensible step at a time
Platforms & channels

The channels we use day in, day out.

The tools change, but the principles don't. We keep up with the platforms so you can focus on running the organisation.

  • Google Ads
  • Microsoft Ads
  • Google Business Profile
  • Search Engine Optimisation (SEO)
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
  • TikTok Ads
  • YouTube
  • Email platforms (Klaviyo, Mailchimp, etc.)
  • GA4 & Google Tag Manager
  • Looker Studio and simple dashboards
Who we work with

Marketing support for teams with real-world constraints.

Most of our work is with organisations that already have something working – word of mouth, repeat business, offline presence – and now need digital to catch up.

  • Local service businesses and trades
  • Professional services (legal, accounting, financial)
  • Medical and dental clinics
  • Care and supported living providers
  • Ecommerce brands and online retailers
  • Hospitality, food & drink, venues
  • Education and training providers
  • Charities and non-profits
  • Manufacturing and industrial
  • Property, construction and home improvements
How we work

A calm, grown-up approach to digital marketing.

You don't need jargon or drama. You need a partner who can see the bigger picture, keep an eye on the numbers and be honest when something isn't working.

Step 1

Short discovery call

We start with a 20–30 minute call to understand what you sell, where you work, how people currently find you and what "good" would look like in the next 6–12 months.

Step 2

Quick audit & practical plan

We review your website, tracking and live campaigns, then come back with a prioritised plan that separates "must-do" from "nice-to-have".

Step 3

Foundations and early wins

We fix the basics, launch or refine core campaigns and make sure every lead route is properly tracked, so you can see movement quickly.

Step 4

Steady, ongoing improvement

Each month we share what's happened, what we've learned and where we're focusing next. No surprises, no disappearing acts, just consistent progress.

Pricing

Investment that lines up with where you're heading.

We don't push you into a one-size-fits-all package. We agree a sensible level of investment based on your margins, sales cycle and appetite for change.

Most clients in Wakefield and across Yorkshire work with us on a rolling monthly retainer. We agree the blend of channels and time up front, then review every quarter so the budget always fits where you are as a business.

Essentials

For smaller organisations who need to stop leaking opportunities and get a basic engine in place.

  • One or two key channels (e.g. SEO + Google Ads)
  • Tracking, reporting and simple dashboards
  • Regular check-ins and email support

Growth

For businesses that want to increase volume while keeping an eye on lead quality and operational capacity.

  • Joined-up campaigns across search and social
  • Landing page improvements and CRO ideas
  • Deeper reporting and monthly planning calls

Partner

For organisations that see digital as a core growth lever and want an embedded partner, not just a supplier.

  • Multi-channel strategy and implementation
  • Support for internal marketing and sales teams
  • Quarterly planning and board-ready reporting
FAQs

Questions we're often asked by Yorkshire businesses.

If something isn't covered here, just ask in your enquiry and we'll pick it up on the first call.

Do you only work with businesses in Wakefield?
Wakefield is our base, but we regularly work with organisations across Yorkshire. Being close is useful for in-person sessions, but most of the day-to-day work and reporting is handled remotely for everyone's convenience.
Is there a minimum contract length?
We prefer simple, rolling agreements. Most clients start with an initial three-month period so we can put foundations in place and gather data, then continue month-to-month from there with quarterly reviews.
How quickly will we see results?
Paid campaigns can often move the needle within weeks. SEO, content and CRO work usually take longer but compound over time. We'll be honest about timelines before we start so expectations are aligned.
Can you work alongside our existing team or supplier?
Yes. We regularly sit alongside internal marketing teams, sales teams and other agencies. The priority is clarity – if there's overlap, we'll define who owns which part of the journey.
Do we need to rebuild our website?
Not always. Often we can make focused improvements to existing pages, add landing pages and tidy tracking before considering a full rebuild. If a new site is needed we can plan that with you and work in phases.
Next steps

Request your free marketing review.

Share a few details about your organisation, current activity and where you'd like to get to. We'll respond with a practical view of what to prioritise.

We'll look at your website, key campaigns and tracking, then map out the biggest opportunities and risks. If we don't think we're the right fit, we'll say so and point you in the right direction.

Phone: 0113 403 7261
Email: hello@wakefielddigital.co.uk

You'll hear back from us within one working day. No pushy sales pitch – just an honest view on whether working together makes sense.

We'll keep your details safe and only use them to respond to your enquiry.